The idea behind SEO automation is straightforward. You must first organize the best automated SEO tools based on your requirements.
These consist of desktop software and utilities that essentially help webmasters in systematizing repetitive SEO tasks. Webmasters often set the requirement based on the processes they need to optimize to achieve the best results.
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As a process, SEO automation can work on any of the following:
Data Collection: Data collection and aggregation is the first and most basic level of automation in SEO. It enables you to automate SEO reporting, dashboard ranking tracking, backlinks, site crawl data, and more.
This is the foundation for the rest of your SEO automation strategy. You don't even need fancy or expensive SEO and marketing automation software to pull it off. Before you begin, always carefully consider the SLAs, security, scale, and stability of any such tool.
Fish for Insights: SEO automation starts working on producing site-specific know-how once you've made good progress with data collection.
These insights consist of alerts and recommendations. Alerts use artificial intelligence and machine learning algorithms to keep an eye out for any deviations from normal in your SEO. For example, an alert can notify you if there is a sudden change in rating.
Recommendations give you personalized information in the form of various analyzes: content, log file, backlinks, keyword research, technical audits, etc. Your experts can choose to stick with certain recommendations and tailor your strategy.
Scale Execution: If the SEO automation tools at your disposal are sophisticated enough, they can help you with execution, too. They usually consist of implementing changes in real time to a site without the need for human intervention.
Truth be told, this latest stage of SEO automation is still years away from becoming a common weapon in the arsenal of all marketers.
At the end of the day, how SEO automation works depends on how you approach it. Here, you can always favor the three-step methodology:
- Discover the Correct Data,
- Select the Correct Strategy,
- A / B Testing Implementation.
This way, you can refine your strategy before finally publishing it on the site. Remember, despite the level of automation, a good SEO expert always keeps track of everything. Automation will do the work for you in terms of data and recommendations. The way you put it together will always be the final piece of the puzzle!
What SEO tasks can be automated?
This is perhaps the most important question SEO marketers ask themselves today: "What can I automate for my SEO strategy?" All you need to do is a minor initial setup after learning how to use them.
Here is a good selection of repetitive tasks that you should automate to make your SEO campaign more efficient:
Keyword Position Tracking: Checking a website's position in Google for a certain competitor keyword requires ongoing monitoring. A keyword position tracking tool simplifies this process, especially when you have hundreds of site pages.
Technical Site Audit: Monitoring a site's performance, especially after launching an SEO campaign, can be very tedious. An automated SEO audit for a site allows you to track things like broken links, uptime, page load time, etc., all in one place and in real time.
Brand Mentions and Links Monitoring: Keeping track of the online conversations that are happening around your business in real time is essential.
But it can also be time consuming. The good news is that many tracking tools use automation to continually measure your brand perception and relevant links.
Quality Backlink Analysis: Monitoring every page on the site and associated quality backlinks is another precious time consuming process. With automated SEO optimization, you can speed it up. This enables you to develop the authority and trust of your site more effectively.
Reports: SEO automation tools help you with timely recommendations in the form of automated SEO reports. These often contain actionable information on technical audits, content analysis, competitor analysis, keyword analysis, etc.
Log File Analysis: Automating log file analysis will allow you to quickly determine greater opportunities for your SEO by measuring the crawling behavior of search engines.
Keyword Intent Analysis: Understanding changing keyword metrics will help you keep up with the type of content Google prefers for related keywords. Automation tools can add a wealth of detailed information to this real-time analysis.
Generating Meta Descriptions at Scale: Optimizing large websites that require an incredible amount of meta descriptions can be challenging. Fortunately, we have automation tools that can ease this headache.
As you can see, the possibilities in SEO automation are endless. The key here is to discover the best automated SEO software and the best automated SEO tools for the same. In the next section, let's take a look at four amazing SEO tools for automation that we think you'll love.
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